Once Upon a Time in Birmingham
The experimental leaders in multi-sensory experience design, Bompas and Parr, have launched a Christmas phenomenon hailed ‘Once Upon a Time in Birmingham’. Located in the Bullring, it features 88,000 fairy lights (enough to reach the top of Mount Everest) and an array of mirrors to form a grand sparkling interior. The event spectacles more festive lights per square foot than anywhere else in Britain.
Once Upon a Time in Birmingham invites guests to experience the tastes and aromas of Christmas in the most thrilling way – serving drinks that sparkle, glow and change colour. Also, in a world first, characteristic of Bompas and Parr roots, they are offering crystal-clear Christmas puddings that refract light like a prism, a magical twist on a festive staple.
#ForeveryKindOfChristmas with Next
Retailer giant Next have employed the help of Savvy, the shopping marketing specialists, to create their merry experiential pop-up, aimed at keen Christmas shoppers and office workers. Travelling through 13 locations across the UK, it came to a head at Kings Cross station on Friday 13th – Save the Children’s national Christmas Jumper Day. All locations on the tour will be collecting for charity, with 100% of donations going directly to them.
Fortnum & Mason x Somerset House
Fortnum & Mason have partnered with Somerset House to deliver a festive ice-skating extravaganza. With Rinse FM and Krankbrother on their schedule to keep their guests jigging, Somerset House will host a series of Skate Late events. When you’re not skating, you can take a break in the Fortnum & Mason ski lodge and skate lounge, or potter about their Christmas arcade. Alongside all this, visitors can expect a curated collection of the brand’s staple Christmas products, including biscuits, wine and decorations.