Our Christmas favourites

Opinions

As retailer’s busiest and most lucrative period of the year, competition to vie for consumer’s attention is fierce. Here are our top three festive displays of 2019.

 

Once Upon a Time in Birmingham

The experimental leaders in multi-sensory experience design, Bompas and Parr, have launched a Christmas phenomenon hailed ‘Once Upon a Time in Birmingham’. Located in the Bullring, it features 88,000 fairy lights (enough to reach the top of Mount Everest) and an array of mirrors to form a grand sparkling interior. The event spectacles more festive lights per square foot than anywhere else in Britain. 

Once Upon a Time in Birmingham invites guests to experience the tastes and aromas of Christmas in the most thrilling way – serving drinks that sparkle, glow and change colour. Also, in a world first, characteristic of Bompas and Parr roots, they are offering crystal-clear Christmas puddings that refract light like a prism, a magical twist on a festive staple. 

 

#ForeveryKindOfChristmas with Next

Retailer giant Next have employed the help of Savvy, the shopping marketing specialists, to create their merry experiential pop-up, aimed at keen Christmas shoppers and office workers. Travelling through 13 locations across the UK, it came to a head at Kings Cross station on Friday 13th – Save the Children’s national Christmas Jumper Day. All locations on the tour will be collecting for charity, with 100% of donations going directly to them. 

 

Fortnum & Mason x Somerset House 

Fortnum & Mason have partnered with Somerset House to deliver a festive ice-skating extravaganza. With Rinse FM and Krankbrother on their schedule to keep their guests jigging, Somerset House will host a series of Skate Late events. When you’re not skating, you can take a break in the Fortnum & Mason ski lodge and skate lounge, or potter about their Christmas arcade. Alongside all this, visitors can expect a curated collection of the brand’s staple Christmas products, including biscuits, wine and decorations.

Seasons Greetings from all at K4 and we wish you a fantastic new year!