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Ishares, part of Barclays Global Investors, approached us to help them with a campaign aimed at reaching six European countries and demonstrating iShares 'Illuminating' concept. The project elements included web, digital game, collateral and gifts. The campaign launched with a competitive viral online game (complete with a top-results network!), moved onto a website take-over including; banner advertising, direct mail (in three languages) and finished with a promotional gift complete with branded packaging.
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