GreenSteps – internal campaign

Overview:
SITA UK is a recycling and resource management company, and works with businesses and local authorities to reduce the impact of waste on the environment..

Project:
SITA UK required K4 Creative to help with their internal communication message of reducing waste internally. The challenge was to produce a campaign that would not only standout but also not use online or email as most staff do not have access. They required their UK-wide depots to join a 'Green Pledge'; improving recycling and practices across the business. The character 'Mr GreenSteps' was created by K4 – a champion of waste management. The ‘Mr GreenSteps’ character is great at spotting potential wasteful activity and can suggest ways to solve the issues by making a GreenStep.