Choir of the Year

Overview:
Kallaway Limited is a sponsorship and public relations agency specialising in arts and culture, lifestyle, travel and community.

Project:
Choir of the Year, an event run in association with the BBC, is the UK’s biggest choral competition. It involves thousands of people every two years, in a search for the best amateur choir. Kallaway Limited approached K4 Creative, as they required a new brand for the event. They wanted a powerful visual identity, which would generate a more contemporary/fun style in order to attract a younger generation of singers.