Fund Campaign

Overview:
ETF Securities is a global company based in London, UK, specialising in managing exchange-traded funds (ETFs), Exchange Traded Commodities (Commodity ETCs) and Exchange Traded Currencies (Currency ETCs)

Project:
K4 Creative worked with ETF to create a visual style for the launch of their new fund which provides transparent access to 19 commidities in a single trade. In order to cut through the market place a unique device was needed as a visual metaphor. The marble was specially created as it perfectly represented the key points of the fund and could be use in a dynamic and engaging way. The campaign was executed across Europe in multiple languages including: online advertsing, intermediary publications, direct mail, fund collateral and events.