The Brief: Our latest project on behalf of Muse Developments has now launched. Cheadle Royal is a business park in Cheadle, just outside of Manchester. The brief was to show that Cheadle Royal has a vibrant community of businesses to help attract new occupiers and investors.
Our solution was to break the perception of what business parks are. We created the proposition called ‘Work well’ to reflect the benefits of Cheadle Royal - a relaxing campus inspired environment. The new brand was launched in September with the website and onsite marketing boards for the first phase of their new marketing strategy.