Rushden Lakes is a £140 million premium shopping & leisure destination in Northampton.  This is a first for the UK, where shopping and eating, alongside more unusual outdoor activities within 244 acres of wetlands, have been brought together. 

K4 were briefed to create an ‘evolving’ website which initially positions this unique destination to local and national audiences prior to opening. Due for build completion in July, K4 will then evolve the platform into a full B2C marketing platform for on-going promotion.

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