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THE CROWN ESTATE ADVERTISING
A/W 16 advertising campaign for The Crown Estate retail park portfolio

K4 were tasked with producing an advertising concept for the retail park portfolio for Lifestyle Retail. Following the recent rebrand, the idea of the ‘Changing leaf’ was created, not only to be adaptable to individual retail destinations but also for positive brand recognition.

The advertising campaign was art directed for Autumn/Winter 16, with Spring/Summer due for shooting in the new year. A full toolkit was created for press agency rollout online, offline and out of home.

 

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