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THE CROWN ESTATE RETAIL PARKS BRANDING
Branding the 3rd largest retail park portfolio

The Crown Estate are the 3rd largest owner of out of town retail in the UK. K4 were appointed to review the entire portfolio, provide recomendations and develop the on-going brand strategy.  The leaf device was identified to not only unify the portfolio, but it also link to the B2B brand, Lifestyle Retail (the collective name for the portfolio). After the audit a full brand identity was developed and rolled out across online and offline activties. 

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