The Brief: To create a proposition to promote a new loft-style office space in the newly re-developed space of The Pembroke District in Dundrum Town Centre.
The Solution: We created a new proposition called 'Beyond the office' which reflects the Loft's location and local amenities as it inspiration. It's unique position within Dundrum Town Centre gives workers access to the best in shopping, dining, leisure and events in Dublin - everything you can do beyond working.
We created a lock-up and proposition that was aspirational yet flexible to appeal to a range of businesses; from start-ups to international or local businesses. The logo of The Loft reflected its location at the top of the building whilst the story set the scene of Dundrum Town Centre to create interest and a not-to-be-missed opportunity.