The Brief: Victoria Leeds is in a prominent location in the heart of the city centre. It boasts a great range of luxury brands but to help increase frequency of visits, the destination needs more premium brands. We were tasked to develop a b2b marketing proposition which attracted the premium brands whilst still supporting the luxury retailers at the destination.
Solution: Our proposition 'Step into the extraordinary' was to experience the wonder of Victoria Leeds: taking customers on a visual journey through the two very different areas of the destination; the Victorian arcades of Victoria Quarter through to the contemporary extension of Victoria Gate. The journey allowed us to tell the story of the extraordinary spaces, opportunities and why it just happens to be one fashion influencers favourite shopping destination.