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WESTQUAY WATERMARK
Branding Westquay Watermark

Westquay Watermark is a brand new leisure and dining destination soon to arrive in Southampton. Hammerson appointed K4 to create a new brand and prooperty marketing for the leasing phase of the project. The 'soundwave' concept was built around the sensory experience the new development would bring to the area and emotions it will trigger. The idea was applied to innovative laser cut and backlit, sweeping illuminations on hoardings, through to promotional activations and pre-leasing website.

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