The Brief: St Paul’s Quarter is a unique commercial opportunity. Providing forward-thinking businesses with the chance to be part of an outstanding modern destination that is bursting with vibrancy, character and heritage. Aspley House Capital briefed us to create a simple but effective identity that can be evolved as the development progresses.
Solution: We created an identity which strikes a balance between the history and the forward looking vision of the destination.
The initial phase was to create a storytelling piece for investors where we identified the three main pilars of the development;
Destination: A place for forward-thinking businesses.
Character: A place that embodies its history.
Legacy: A place that envisions its future.
This was then copywritten into a full presentation, tailored to multiple audiences from investors, stakeholders, retailers and occupiers.