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Edition, King's Cross
Clearbell
Working with Clearbell, Savills and Compton, we created a new brand for the development of 6-24 Britannia Street in King’s Cross. Our solution was to rename the building ‘Edition’ – reflecting its previous use as the Gagosian Art Gallery, home to unique works by the world’s best artists.
Our campaign proposition ‘Art of detail’ – allowed us to create a marketing campaign which focused on the fine detail and quality of the development. The success of the campaign secured a pre-let for the entire space.
Output
Brand strategy
Brand identity
Marketing campaign
Website
edition-kingscross.london
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