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Highgate Studios

General Projects

We were briefed by General Projects to create a new brand to reflect the reimagining of Highgate Studios – a former wallpaper factory, now a creative workspace.  General Project’s vision is to develop the studios into a vibrant campus where businesses of all sizes can thrive together.

 

Our solution was ‘Creativity in motion’ a proposition that was inspired by the kinetic machines of Rube Goldberg – where every connection, triggers a reaction to another. 

 

The visual identity uses a grid system for illustrations that reflect all the different potential occupiers and how they all connect together.  A creative community that is always in motion.

Output
Brand strategy
Brand identity
Wayfinding
Marketing campaign


Website
highgatestudios.com

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Taking inspiration from Highgate Studios strong grid lines and symmetry found throughout its architecture, we adopted a simple square grid system which forms the foundation of our illustration and wider identity.

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