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We were approached by Romulus Ltd, the owners of Centre Court shopping centre in Wimbledon, to give it a new lease of life and move away from its association with tennis. Tasked with staying true to Wimbledon and its proud local community, we worked closely with key stakeholders and occupiers to create a new name and branding for the shopping centre across all consumer touchpoints. Wimbledon Quarter reflects the current and future ambitions of the development whilst standing proud alongside other key local areas such as Wimbledon Village and Wimbledon Common.
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