Work
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'DO YOUR THING'
Developing a new visual proposition for Centre:mk

As Centre:mk approaches it’s 40th birthday we were brought in to develop a proposition that created a sense of demand for the destination and challenge the preconceptions of Milton Keynes as a city.

Our channel neutral approach “Do Your Thing” evolved from the investment, space and vision of Centre:mk which allows retailers to create their own unique experiences to excite and attract consumers. It also enabled us to show all the activities and experiences which are in and around the city itself.

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Following the successful launch of The 'Do your thing' proposition at REVO, it is now being rolled out across a number of touch points, from email campaigns, presentations and targeted materials

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