The Brief: St Martin’s Courtyard is an open-air courtyard in the heart of Covent Garden. Owned by Shaftesbury and The Mercers’ Company, St Martin’s Courtyard was undergoing an £8 million refurbishment programme with new restaurant units and public realm improvements. The client required a new leasing brochure to showcase the transformation and new restaurant opportunities.
Solution: We established the proposition of Find Your Oasis - this was to reflect the unique location of SMC, a vibrant and tranquil open-air terraced eating area hidden amongst the fast pace of Long Acre. Using the unique architecture designs shown through CGIs, we were able to develop a foiled pattern to run throughout the creative of the brochure, and use this foil to highlight the location of SMC, in the heart of the West End.